Best Digital Marketing Strategies That Help Grow your Business
In this article, I am going to talk about how Digital marketing helps your business to grow . We will talk about the 5 major tips that increase your customers . This article will be useful for bloggers, professionals, freelancers, mentors and entrepreneurs and business owners.
Digital marketing is advertising delivered through digital channels like the radio, tv, social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
Basically, digital marketing is any sort of marketing products or services that involves electronic devices, which is that the reason it’s been around for many years .
So what is Marketing?
First, let’s look at an example-
Sactpro started as a small tuition center named students achievement center in Hyderabad with only 10 students. Today, Sactpro serves more than 10000 students , Since it focused on home tuitions and online tuitions pan India. We started providing free demo classes for the first 3 days. Now the students and parents can Choose best tutor according to their needs and they feel more comfortable. Tutors are encouraged to be friendly and provide the best service. These things are all part of their marketing.
1. Fundamentals of Marketing
Marketing is the task of promoting, creating, and delivering goods and services to businesses and consumers at a profit. It is a concept that is driven by customer demand.
Marketing is to identify the market, customers, and their needs and satisfy it with profit.
It helps to achieve, raise and maintain the standards of living. Also increases national income and helps maintain economic stability/development.
Goods, services, persons, places, and properties, organization, information, ideas are marketed in the marketing.
The role of marketing is analysis, planning, implementation, and control.
Law Of Marketing :
Marketing in based on science not on creativity
Marketing Starts Before creating a product it starts with understanding the customers needs that leads to creating a product that fits
Marketing is sending right message to right person at the right time
Marketing is not about just selling, it is all about keeping an existing customer happy by communicating with them so that they can remain a customer for life.
Marketing is a means to an end. The purpose of selling is to create a brand and capture an edge within the minds of the purchasers
Marketing is a game of perceptions. Product is rooted in reality, never let marketing be more important than a product. A great product sells itself.
A great product converts your customers into brand ambassadors, word of mouth is that the best channel of selling ever.
Advertising is the one of the component of marketing
Copy writing is one of the component of marketing
Sales is the component of marketing
The world’s biggest shoe making company Nike is marketing company
You need a good product, but marketing not just helps people discover the product but also have a good perception about the product ex Apple
2.Difference Between Traditional Marketing and Digital Marketing
Traditional Marketing: Traditional marketing is an old way of marketing Technique. It refers to a sort of promotion, advertisement, including flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. in which companies are utilized in the first period to plug their product.
The four phases of Traditional Marketing are Interested, Awareness, Desire, and Decision.
Digital Marketing: Digital Marketing is a modern way of marketing Technique. in which we promote, selling products and services by online marketing. It also refers to the Marketing of any quite business through digital media and devices like Google, Facebook, Instagram, Youtube, etc.
The major types of digital marketing are as follows –
SEO
Social Media Marketing
Content Marketing such as blogs and videos
Pay per click advertising
Email marketing
Affiliate marketing
3. CATT Marketing Funnel
CATT Marketing Funnel and Framework
Wealth = n^ CATT
[n] Niche = Your success and wealth depend on the niche you choose.
Your niche = Talent + Market + Passion
[C] — CONTENT — Only creative, new, and useful content attracts people.
These are the various channels where we can publish content-
Blogs
Youtube
Social media like Twitter, Facebook, Instagram, etc.
[A] — ATTENTION — You can drive traffic to your content by using -
SEO
Social media
Paid ads
[T] — TRUST — Building trust is the most important and difficult part. Trust builds with repetitive engagement.
[T] — TRANSACTION — This is the most important part because profit comes from the only transaction.
People will not buy from you because only they trust you. You must have a good Offer + Need Combination.
So, that’s how this framework works. Once you get Transaction then you can invest profits back into content creation and make more and more sales in the future.
4. INTEGRATED DIGITAL MARKETING
Integrated means two or more things combined to become more effective. Integrated digital marketing is using many different strategies at the same time.
The means of communication are: How Digital Marketing Can Help a Business Grow?
In this article, I am going to talk about how Digital marketing helps your business to grow . We will talk about the 7 major tips that increase your customers . This article will be useful for bloggers, professionals, freelancers, mentors and entrepreneurs and business owners.
Digital marketing is advertising delivered through digital channels such as the radio, tv, social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
BRANDING
*By Branding:
- Your brand gets an identity.
2. You recall your business value
3.You reach a replacement audience.
4.You can create trust within the marketplace.
So let’s recall the McDonald’s example, Coca-Cola is their drink supplier. It leveraged the expansion of its audience through co-branding its techniques with Coca-Cola.
The evolution of a private brand
Learn: Learn a replacement skill through concepts, facts, and procedures. Understand the concepts, remember the facts and practice the procedures.
Work: Start implementing what you’ve got learned. Implementing it within the world will offer you a far better understanding.
Blog: Writing about what you’ve got learned and experienced through your work, will assist you to know better and it’ll also start building your brand.
Consult: Now that you simply have a brand through your blog, you’ve got learned fundamentals and you furthermore may have work experience, now you’ll start consulting other businesses.
Mentor: Mentor and motivate others who want to become such as you . Mentoring will assist you scale your understanding to an entire new level.
Startup: Now that you simply have skills, you’ve got worked and consulted, and have experience, you’ll start your own business.
5. HOW COMMUNICATION SKILLS HELP IN MARKETING!
Communications are important to promote business.
It helps to build and maintain relationships with customers and clients.
It helps to convey your ideas to your clients.
These all will help you to build your brand. After you have a brand you will have many clients and customers.
“People relate to people, and if your brand feels like people, they’ll relate to you, too.” -Laura Busche
6. Economics the way you understand it
Economics seeks to unravel the matter of scarcity, which is when human wants for goods and services exceed the available supply. a contemporary economy displays a division of labor, during which people earn income by specializing in what they produce then use that income to get the products they have or want. The division of labor allows individuals and firms to specialize and to supply more for several reasons:
a) It allows the agents to specialize in areas of advantage thanks to natural factors and skill levels
b) It encourages the agents to find out and invent
c) It allows agents to require advantage of economies of scale.
Division and specialization of labor only work when individuals can buy what they are doing not produce in markets. Learning about economics helps you understand the main problems facing the planet today, prepares you to be an honest citizen, and helps you become a well-rounded thinker.
CONCLUSION
Every day we use products from advertising: from clothes to soaps. Marketing forms consumers’ buying decisions. Frequently we do everything following marketing trends: where to travel for coffee, what to shop for for dinner, what model of phone or snickers to shop for , etc.
With the assistance of selling , people become more informed about everything. It helps us to work out what and where we will buy something. Also, with marketing people gain the chance to settle on from an enormous sort of products. Almost everyone can decide what exactly he/she wants to shop for . Marketing has made it easier for us in our day-to-day lives.